I don’t think I have ever bought a magazine to discover what exhibitions might be on in any particular month, even in the dark and distant past before the general public web arrived. I appreciate that even today there are many who form the backbone of railway modelling activities - i.e. are of a certain age (of which I am one ) - who do not use the web to any great extent, and maybe not at all, but when you consider that for many local shows the majority of the visiting public will be local in nature and most probably aware of the show by means other than an advert in a modelling magazine ( flyers, posters, word of mouth, etc), it raises the question of how many ‘ extra ‘ visitors adverts in mags produce.
To my mind two extra pages of editorial content is more likely to raise sales and spark modelling interest than lists of exhibitions the reader has
no desire/interest/ability to visit.
Interesting point. I visit exhibitions regularly and have found the diaries useful. On some occasions the exhibition diaries have informed me of shows that are on that I did not previously know about. One such example was last summer. Through an exhibition diary advert I found out about a small show in Brixham on the day I was due to arrive there on holiday. This was not advertised on RMWeb. Without that entry in the diary the exhibition would have missed three paying customers.
As an exhibition manager of a small show for the last six years, I have made use of RMWeb to publicise the event through calendar pages and a thread. This is supported by enteries in many free exhibition diaries. Each year I receive at least ten telephone enquiries from prospective visitors in the run up to the event. Not one person was calling after seeing the post online. Every single person was responding to a show guide advert.