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BRM April '18 + FREE DVD


SteveCole
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Good morning all,

 

As many of you will already know, the BRM April Digital Edition is now on-sale. This month's Digi Edition is once again packed with loads of extra content:

 

- Extra images of Treneglos

- Extra images of Winsor Hill

- Extra images of Albion Yard

- Exclusive Video: Hornby Hitachi IEP Class 800/0

- Exclusive Video: Hatton's Andrew Barlcay

- Exclusive Video: Bachmann Baldwin Class

 

The paper version goes on-sale on Thursday, March 29th.

 

Here's what inside:

 

post-14186-0-23251300-1522069165_thumb.jpg

 

ON YOUR FREE DVD

A day at the Ffestiniog

A simple transfer tutorial

Interviewing a real-world coach-builder

The Clydach Railway

 

INSIDE THIS MONTH'S MAGAZINE

 

LAYOUTS

Treneglos (OO)

Winsor Hill (N)

Albion Yard (OO)

 

PRACTICAL

Tea break diorama

Scratch-build country cottages

Add suspension & flywheels

Turn a dilapidated barn into a stunning model

Project Layout: Didsbury Green is done!

 

NEWS & REVIEWS

Hornby Class 800

Hatton's Barclay

Kernow Turbot Wagon

Bachmann Teak Thompson

Bachmann Baldwin

 

OTHER STUFF

Cakebox Challenge

Grimy Times interview

Prototype Inspiration: Class 800

Prototype Inspiration: Baldwin

Tail Lamp

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Here's our DVD preview:

 

 

Didn't realise that there was a feature about Plastic Sleepers, I could have told you all about those, I lay claim to fame that I was the not only leading the team on the first day of laying the first plastic sleepers in the UK on the Cob on the Ffestiniog, but also laid the first one myself.

 

Great little segment on the Ffestiniog, brings back happy memories.

 

Simon

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Very enjoyable issue.

 

 

Great to see Albion Yard in print and loved the Black and White photos. For me, the highlight of the issue.

 

 

Very B.J Ashworth!!

 

 

Rob.

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Nice to see Treneglos in BRM at last, I heard it only took six years of asking. ;)

 

Agreed - an iconic layout if ever there was one.  One thing puzzles me though: quite what is the relevance of the headline "Country and Western" on the cover?

 

Chris

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what is the relevance of the headline "Country and Western" on the cover?

None whatsoever, I've been somewhat grumpy about these phrases of late. At least the vintage issue said what was in the tin.

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None whatsoever, I've been somewhat grumpy about these phrases of late. At least the vintage issue said what was in the tin.

Next month will be 90s Indie....

 

Is it me or are the covers getting ever so busy? So much stuff shouting at you it's almost at the point where a cover photo is a waste of time - pity because it's an excellent photo.

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Next month will be 90s Indie....

 

Is it me or are the covers getting ever so busy? So much stuff shouting at you it's almost at the point where a cover photo is a waste of time - pity because it's an excellent photo.

 

It looks busier because space has to be left for the DVD meaning there is a big chunk of cover unavailable for text. That said, newsstand sales do matter and experience shows that this means headlines to appeal to a casual audience.

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It looks busier because space has to be left for the DVD meaning there is a big chunk of cover unavailable for text. That said, newsstand sales do matter and experience shows that this means headlines to appeal to a casual audience.

Country and Western though? Obviously trying to appeal to this casual audience...

 

post-6675-0-24088100-1522138384.jpg

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It looks busier because space has to be left for the DVD meaning there is a big chunk of cover unavailable for text. That said, newsstand sales do matter and experience shows that this means headlines to appeal to a casual audience.

Another mag (non-railway) that I subscribe to does two editions, one for subscribers which only has the title and a photo on the cover and a separate newsstand edition with slightly reduced content and a busier cover design with those shouty attention grabbing captions.

 

https://singletrackworld.com/magarchive/

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It looks busier because space has to be left for the DVD meaning there is a big chunk of cover unavailable for text. That said, newsstand sales do matter and experience shows that this means headlines to appeal to a casual audience.

I'm never convinced by this argument. Who does the research and what magazines is it done on? How many sales does the shouty 'Hello' ' style headlines actually add and how many does it loose? Trying to find BRM amongst all the other red top shouty covers on the news stand in Smiths isn't always easy. Far from making the mag stand out it simply helps it blend in with all the other throw away mags that are destined for dentist waiting rooms which is a great shame and does the content no favours.

 

Jerry

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I’ve often wondered about the ‘busy’ mag covers too, whilst not a turn off it rarely encourages me to look. This is a cover of Top Gear magazine for subscribers which to me appeals far more than a heavily typed front page, and I feel more attractive than their usual busy covers.

post-68-0-09351800-1522146082_thumb.jpeg

 

One of the cycling magazines does a similar ‘cleaner’ cover for their subs readership.

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I'm never convinced by this argument. Who does the research and what magazines is it done on? How many sales does the shouty 'Hello' ' style headlines actually add and how many does it loose? Trying to find BRM amongst all the other red top shouty covers on the news stand in Smiths isn't always easy. Far from making the mag stand out it simply helps it blend in with all the other throw away mags that are destined for dentist waiting rooms which is a great shame and does the content no favours.

 

Jerry

 

The people running the magazines, especially the company owner, are very hot on cover design and content. There's a lot of analysis of sales after an issue has gone out. That's presumably why some mags produce a subscribers cover and a newsstand version.

 

Big pictures might look nice, but they don't sell the contents to the mass market I'm told. The man in Smiths wants to be told there is something in there for him to stand and read...

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I wouldn't go so far as saying the lead layout article was written by two well-known t**s.

 

 

And the mag certainly has its fair share of on-line knockers.

 

The man in Smiths wants to be told there is something in there for him to stand and read...

Sounds like that is appealing to the browsers who stand and block the aisles, read the mag and then put it back without buying.

 

G

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