Whilst I understand the desire to avoid the cut throating of new lines and preserve margin for retailers...
There is too oppourtunity for consumers... just hold off the Pre-orders.
I used to have, c2012-2014 dozens of items on Pre-order, often at years in advance, to lock in prices, the result was I bought everything, need it or not, cheap.
Once this was no longer sustainable, and retailers changed policy, I reduced Pre-orders, to only those that were advanced /reliable to be delivered in the same year, so I got to understand the price, budget my year and in most cases the promises were delivered... i’m Still generally buying 2 or 3 of a new class.
But as the herd has moved towards short term price covenants, I know where this leads me..
Why Pre-order at all ?
In all honesty, i’m Probably not going to Pre-order, and wait and see what shows up. - it’s actually a good new strategy that could make sense if the price incentive has gone... why ?
1. Very little immediately sells out, apart from must have new releases, even those are sitting on the shelves longer than they used to.., aside of the APT-E, R3555 and the 3 Pecketts, few other new toolings have gone viral and wiped out.. you can still find them in dark corners of ebay at RRP or less prices.
2. The other thing that’s changed is the “stock up” mentality.. buy 1 or 2 on release, but the grab a left over bargain a few years down the road, resulting in 3 or 4.
The games changed prices are way higher than 2 years ago, indeed instead of stocking up for extra toys, tonight I’ve just dumped 70 on ebay.. it’s not the price..it’s lack of space, I’ve just binned my 3’s and 4’s (actually in some it’s my 12/13th’s).. This summer I’ve passed on several bargains, for want of just having too much.
3. Reduced risk, nopre-order allows you to see if the release is a bum, I can make an informed choice on to buy, to wait or not to buy... that’s new territory for me.. which I did try already..result was I passed on Caen and the Green 47xx for exactly that reason, and 6 weeks on, that urge to own...well kinda turned into 50033, 37114 instead... Caen now is ebay fodder..i’ll Just await the event to bite a bargain, the 47xx.. well I’ve got the black one that’ll do.
Before we all cry the end of immediate discounts, think about it... if you don’t Pre-order, you get to see it first.. if it’s must have, go ahead. If, like most, they are nice to have.. wait 6 weeks.. you might just find it’s actually interest waned and you may skip it and your wallet may thank you.
There is one flaw in Hornbys announcement, ABGee in Ripley, whom wholesale to the internet traders.. how will this be enforced on the ebay traders ?, whom, if not enforceable, would now suddenly have a huge advantage over the high street ?
The train has quite definitely left the station... the restriction of discounts could save me, and you, space and money.... it might not be a bad thing to calm down the hobby, if at best it only delays the revenue stream for 6 weeks, but if a release is a bum.. it’s gonna bite the manufacturers hard, much harder than it used to, as the retailers won’t need to pre-order and can equally avoid the risk after release.
Edited by adb968008, 18 September 2018 - 07:59 .