It hurts Bachmann in a more subtle, and more future way. It damages the brand - the customer ordered Bachmann product through an authorized Bachmann retailer and Bachmann then refused to provide said retailer with the product, depriving the customer from the ability to purchase the item.
Said customer then not only complains about Hattons, but also about Bachmann to all their friends/family. In the future, second thoughts are had about ordering Bachmann announcements as "why order what Bachmann won't supply".
At the end of the day the customer doesn't care who is at fault, because the the longer both stay quiet the longer they both become at fault by depriving the customer the ability to make an informed decision, particularly those customers who aren't connected to the online rumour mills and thus have the ability to make alternate arrangements "just in case"
Sorry that’s fanciful by a country mile.We have I think two other prominent retailers who commission Bachmann on an ongoing basis.No such lack of faith here,I can assure you.Bachmann have always historically had a good working relationship with the retail trade.Many on this forum constantly bemoan all manufacturers of whatever ilk.....but they still buy the product at the end of the day from whomsoever they can get what they consider a good deal.
On this occasion if you preordered or are dependent upon Hattons slick logistics as our overseas members are,then most regrettably you have been disadvantaged.UK residents fortunately have alternative sources.One consideration needs all our attention and that is a
trend of preordering all but certain specifically sourced models such as retailers commissions.i.e those you know you won’t get unless you do sign on the bottom line.
As has been posted already,there have been shortfalls in supply before and Hattons and others have fallen foul of it.
To repeat once more.Bachmann look after their customers and make reparation when things go wrong.as they sometimes do.