Context is everything, and in context the meaning was quite clear. There are many cases in the English language where the same word has multiple meanings; we don't have to stress the exact meaning each time, the context does that for us. Otherwise, little girls with bows in their hair would be constantly chased by boys dressed as cowboys. This may happen anyway, but for completely different reasons; kids seem to grow up so quickly these days.
You obviously don't work for News Corp or the BBC then.