Oldnovice

So make it clear that in taking up a subscription to the paper edition you give up the cover gifts!

What's the point of being a subscriber to the printed edition if you are cut out of the free gifts? I think the overall BRM objective is to only deliver digital products. Strategy is to recruit new subscribers eg free give aways on newsagent copies Persuade people to become subscribers using price etc (saves paying newsagents) Persuade subscribers of hard copy to move to digital by offering additional content (save print costs) I like having hard copies for future reference. Given the number of model railway magazines that have come and gone a digital only version is not necessarily a permanent record.