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BRM Dec + Free Corgi Mini + Free DVD!


SteveCole

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I hate it when things that you have to pay to get are described as "free".  All too often I see something advertised at a certain price (in big letters) and then in much smaller letters it'll say something like "+ £4.50 p&p".  If the only way to get something is to have it sent to you, then IMO the p&p cost should be included in the headline price.  On that basis. to say that this Corgi Mini is "free" would therefore seem to be a misdescription, though at £4.50 it is clearly cheap.

 

DT

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You can list exhibitions for free in the RMweb Calendar and in the Exhibitions topics which permit more detail and content than the old diary in the magazine did - have you done that?

 

The calendar is only as good as the information provided. The Wakefield and NEC exhibitions don't appear to have been entered (yet?). Presumably most people know about them anyway but not the causual observer looking in there for something to do at the weekend. Is it up to the exhibition organisers to enter their events?

 

Edit: I see they are both in the 'Exhibitions' listing (before I get my knuckles rapped by AndyY).

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I really enjoyed the mag, and after being negative about last month's DVD, can say that I very much enjoyed the video this month as I enjoy it when you go out and about. I'd not heard of the mid-Suffolk, which is a shame as I appear to have driven fairly close to it last year. Next time I'm in the country (next year) I'll see about popping in there.

 

 

cheers

 

Jason

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If you can get a Peppa Pig dessert bowl and spoon glued to the front of a mag then sealed in a plastic bag, would it not be easier to do the same with a 1/76 car? It would surely save some poor soul the hassle of sending them all out through the post and make the item genuinely "free".

In case anyone's wondering about the Peppa Pig bowl, I do have other interests besides toy trains, ya know...

:jester:

 

Edit: Er... okay... just noticed the Mini's 1/43, not 1/76. That makes it a wee big bigger than I'd thought. Fair enough.

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If you can get a Peppa Pig dessert bowl and spoon glued to the front of a mag then sealed in a plastic bag, would it not be easier to do the same with a 1/76 car? It would surely save some poor soul the hassle of sending them all out through the post and make the item genuinely "free".

In case anyone's wondering about the Peppa Pig bowl, I do have other interests besides toy trains, ya know...

 

I'm not sure what would cause more moaning, giving away a Peppa Pig bowl or putting the magazine in a bag... :scratchhead:

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If you can get a Peppa Pig dessert bowl and spoon glued to the front of a mag then sealed in a plastic bag, would it not be easier to do the same with a 1/76 car? It would surely save some poor soul the hassle of sending them all out through the post and make the item genuinely "free".

In case anyone's wondering about the Peppa Pig bowl, I do have other interests besides toy trains, ya know...

:jester:

 

Edit: Er... okay... just noticed the Mini's 1/43, not 1/76. That makes it a wee big bigger than I'd thought. Fair enough.

 

"Other interests" - the mind boggles ... .

 

Joking aside, I'm not sure that putting a model car in with the magazine would necessarily work as well as some people might think. If nothing else, it would be rather bulky - and liable to get crushed or "removed" from the front cover before purchasers get to see the magazine.

 

OK - I know that partwork publishers have supplied magazines with model cars, locos, coaches or whatever - but their wares are often displayed separately from the vast majority of magazines. They've also been known to be supplied to newsagents in rather large boxes, which only contain relatively small numbers of magazines (anyone remember YMRV issue #1).

 

On other occasions when items have been supplied attached to magazines, they haven't always arrived intact (or at all, in some cases). I can remember one edition of the former newsstand electronics magazine Elektor, which was alleged to have been sent out with an LED driver circuit board on the front - I say "alleged" because I never saw the circuit board (and neither had the staff in my local WHS). Even in the few places where these boards had arrived, reports on the internet suggest that not all of them arrived in one piece.

 

Why is this stuff relevant to model railways? Well, for some people, it isn't relevant - certainly for anyone who doesn't model in UK O (and doesn't know anyone who does). These guys would have no use for this model - so passing this model onto these people would be a bit of a waste.

 

 

Ultimately, this offer is what it is - an offer. If you actually want a model of this car, in this scale, then you're likely to be quite happy about getting it for just the cost of package and delivery.

 

If you don't want this model, then you're not likely to be complaining either - you don't want it - and you don't have to pay for it.

 

Either way, as a reader, you can't lose.

 

This sounds fair enough to me.

 

 

I'm not sure what would cause more moaning, giving away a Peppa Pig bowl or putting the magazine in a bag... :scratchhead:

 

I know - some people were hoping for "Peppered Pig" (other flavours are available) ... . :butcher:

 

I know - flatcap - waxed cotton jacket - gone.

 

 

Huw.

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In case anyone's wondering about the Peppa Pig bowl, I do have other interests besides toy trains, ya know...

 

 

"Other interests" - the mind boggles ... .

 

I only need a tea cup and a dinner plate for the full set!

My daughter was collecting them, honest guv...

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If only I'd known about this Pepper Pig mag, my niece is all over Pepper Pig like a rash.

 

I agree with you Huw. And should BRM ever put a 4mm scale ploughing steam engine model (any variety) offer on the front of a mag I would happily pay for two of them to be sent all the way to the opposite side of Canada. :)

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... should BRM ever put a 4mm scale ploughing steam engine model (any variety) offer on the front of a mag I would happily pay for two of them to be sent all the way to the opposite side of Canada. :)

 

I, personally, wouldn't be in the market for these. However, if the price were right, I could imagine some people wanting a motorised pair on a layout - at either side of a "field" - with a loop of fishing tackle and a representation of a plough between them.

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There is logic in our thinking. We usually dedicate around 4-pages to Diary Dates per issue (this varies depending on the time of year). RMweb and World-of-Railways both feature very popular Events Listings. More people should see your listing on RMweb or World-of-Railways than it would if included as a free listing in BRM. By offering this service for free on both websites is helping promote small club events. It also frees up extra space in the magazine for more editorial.

 

If you want to promote your event even more, you have the option to pay for an advert or Gold Listing in BRM, or an advanced listing within World-of-Railways.

 

Sorry, but whilst more modellers may see a  listing on RMweb/World of Railways/etc than in BRM, there will probably be a significant number of BRM readers who don't frequent RMweb.  Conversely many of the RMWeb readers will also see a show announcement in Railway Modeller or Hornby Magazine. The objective for an exhibition manager is to get their event listed in as many places as possible in order to pick up the maximum number of potential visitors (people won't come if they don't know about it). For the managers of the smaller shows, the cost of a magazine advert can be a significant part of the budget.

 

What BRM are saying effectively is that show managers don't need a free listing in BRM because more people will see the listing elsewhere. So by that logic, what benefit is there to the show manager in paying for an advert?

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I hate it when things that you have to pay to get are described as "free".  All too often I see something advertised at a certain price (in big letters) and then in much smaller letters it'll say something like "+ £4.50 p&p".  If the only way to get something is to have it sent to you, then IMO the p&p cost should be included in the headline price.  On that basis. to say that this Corgi Mini is "free" would therefore seem to be a misdescription, though at £4.50 it is clearly cheap.

 

DT

 

If you weren't otherwise going to buy the magazine, it becomes £4:50+£4:75= £9:25 - still cheaper than buying one direct, but not the bargain it first appears.

 

Just a thought - maybe with Warley coming up there should be an option for readers to hand over a voucher from the magazine at the BRM stand and be able to receive the car there and then without having to pay the postage.

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So by that logic, what benefit is there to the show manager in paying for an advert?

 

Better exposure for those who do possibly?

 

If you weren't otherwise going to buy the magazine, it becomes £4:50+£4:75= £9:25 - still cheaper than buying one direct, but not the bargain it first appears.

 

A bargain for existing readers and it's called marketing to interest some new readers. :)

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Aren't the 3 'free' trackplans really just part of the editorial and therefore not as free as you'd think? using that logic, every article is 'free' and we're really just paying for the adverts.

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Things are given away as "free", such as the dvd, to stop anyone moaning that they are having to pay for something they don't want.

 

Saying something is free when it's part of the editorial is somewhat disingenuous.

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Saying something is free when it's part of the editorial is somewhat disingenuous.

 

It's modern marketing. Strictly speaking a lot depends on how you define "the editorial". Is it just the stuff on the page meaning the DVD and Mini are free? But we'd be splitting hairs.

 

I suspect what are saying is either, "Model railway magazines shouldn't be able to use the same marketing techniques as everyone else in the world." or more likely, "I disagree with modern marketing techniques". Both fair points but I'm afraid that it's unlikely a publication in a niche sector bought by people not considered to be fashionable is going to change the world if it stops using them. On the shelves of a newsagent, model rail mags have to compete with every other publication for the casual browswer pound. This sort of thing helps sales and hopefully give the reader something they value.

 

The track plans for example, cost quite a bit to have drawn up and plenty of people enjoy them, so much so that a seperate track plan bookazine is sold. You could argue that sales of this would be higher if the plans weren't being presented in a "cut out and keep" format in the back of the magazine!

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Hi,

 

On the DVD in the intro to the Rowntree's sidings item, I've spotted a strange thing. It looks like a shunting loco in NSE colours that appears to rotate around a central vertical pivot. What is it?

 

Thanks.

 

I

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Hi,

 

On the DVD in the intro to the Rowntree's sidings item, I've spotted a strange thing. It looks like a shunting loco in NSE colours that appears to rotate around a central vertical pivot. What is it?

 

Thanks.

 

I

 

This is what you're looking for:

 

http://www.roco.cc/en/product/225844-0-0-1-4-400-0-002/products.html

 

They've repainted it in NSE colours.

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This was a really good issue.  I especially enjoyed the article on Dovington Camp; specialist and industrial railways have an even greater variety of structures and locomotives than the main line and this fantastic model is no exception.

 

Just wondering - as I took up the offer of a free Corgi car - when these will be shipped?

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Are we saying BRM has entered the world of post-truth marketing? Who knows what to believe in a post-Brexit pre-Trump era!

 

Now I've taken my tinfoil hat off, I enjoyed the mag this month, and also really enjoyed Dovington too. Somehow it was refreshing and inspired me to buy lots of Vxx wagons on Ebay. Great layout I've not seen before.

 

Nearly ordered a Mini then released I didn't need one. Good deal if I was into Minis though. Can't wait for the free Land Rover model!

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