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Train set box art


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I think marketing has taken the upper hand in packaging now .

But surely box artwork is ALL abut marketing - sell the sizzle, not the steak as it were. As it is modern model trains are so much motre realistic now than they were that, you could argue, the product has all the sizzle it needs. And perhaps it's harder to find a really good artist prepared to do this line of work these days.

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Railway posters are in the same situation, all those glorious colour posters of seaside holidays bore only a passing resemblance to the actual area but conveyed enough to entice many generations of holidaymakers to take the train.

 

Brian.

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I think marketing has taken the upper hand in packaging now .

 

Packaging (and the artwork) of product has always been a function of marketing. Granted it has changed and evolved over the years but it is no more an 'upper hand' than it ever was.

 

G.

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