Moderators AY Mod Posted September 29, 2021 Moderators Share Posted September 29, 2021 7 minutes ago, Revolution Mike said: everything I read about advertising suggests that more targeted adverts are generally more successful (and presumably part of that is that they are less annoying) Evidence (via the bid values for ad slots) shows that the more obtrusive an ad is the more an advertiser will pay to occupy it. The worst place to be sitting in this right in the middle! 2 1 1 Link to post Share on other sites More sharing options...
The Border Reiver Posted September 29, 2021 Share Posted September 29, 2021 The Video Ad's are screwing up the Go to First Unread Post.. You have to scroll back up to find the first unread post Link to post Share on other sites More sharing options...
RMweb Gold Revolution Mike Posted September 29, 2021 RMweb Gold Share Posted September 29, 2021 2 minutes ago, AY Mod said: Evidence (via the bid values for ad slots) shows that the more obtrusive an ad is the more an advertiser will pay to occupy it. The worst place to be sitting in this right in the middle! I'm sure that is right - probably the closest equivalent to the prime print advertising slots (or at least to a point - you can't easily measure advertisers not wanting to be associated with intrusive ads!). Cheers M 1 Link to post Share on other sites More sharing options...
RMweb Gold Nick C Posted September 29, 2021 RMweb Gold Share Posted September 29, 2021 34 minutes ago, AY Mod said: Evidence (via the bid values for ad slots) shows that the more obtrusive an ad is the more an advertiser will pay to occupy it. Which is somewhat counter-intuitive given that the more obtrusive an ad is, the more likely a user is to block or avoid it - as demonstrated by the number of posters on this thread discussing ad-blockers. 3 Link to post Share on other sites More sharing options...
Moderators AY Mod Posted September 29, 2021 Moderators Share Posted September 29, 2021 6 minutes ago, Nick C said: Which is somewhat counter-intuitive given that the more obtrusive an ad is, the more likely a user is to block or avoid it And that's why we have a fat opera singer flogging us insurance, Barry Scott and his Cillit Bang and the rest of the toe-curling stuff between telly stuff. The worse it appears the better it performs. Bloody bingo ads! 1 2 Link to post Share on other sites More sharing options...
Michael Hodgson Posted September 29, 2021 Share Posted September 29, 2021 56 minutes ago, AY Mod said: Evidence (via the bid values for ad slots) shows that the more obtrusive an ad is the more an advertiser will pay to occupy it. That may indeed be true for the majority of the population, marketing professionals certainly seem to think it is, and they ought to know. However irritating adverts on any media are counter-productive in that I tend to actively boycott offending products. Rather like the argument that Biden got elected not on his policies or his personal charisma but because he was "anybody but Trump". The question for the advertiser is whether people like me are or are not a minority and whether therefore it is worth annoying your potential customer base. Like Jonhall I don't bother much with BRM-created info on this site although I used to buy paper copies of BRM quite often. I no longer do so, although that's not down to advertising, rather that I have decided I already have far too many old magazines cluttering up too much space. Perhaps it's just me but I'm not one to throw magazines away once I've read them as I would with a newspaper. It's years since I bought newspapers too - no point once they stopped reporting news and just reprinted press releases and filled the pages with articles about "celebs". That's a vicious circle - lack of worthwhile content drives away readers, and decreasing readership reduces their attraction to advertisers. 3 2 Link to post Share on other sites More sharing options...
Moderators AY Mod Posted September 29, 2021 Moderators Share Posted September 29, 2021 (edited) As a member said to me on Sunday "You seem a lot grumpier recently", I agreed and replied "Is it any ******* wonder"? All in good humour from both sides. This and another topic demonstrate why. Edited September 29, 2021 by AY Mod 2 10 Link to post Share on other sites More sharing options...
Neils WRX Posted September 29, 2021 Share Posted September 29, 2021 I have no problem with advertising, I use Facebook, YouTube etc. However the new pop up video advert trying to sell me a holiday is most off putting. How about putting the adverts within the feed as per Facebook rather than over the top of content as the video is now and the banners were ? Thanks, Neil 2 Link to post Share on other sites More sharing options...
RMweb Gold rodent279 Posted September 29, 2021 RMweb Gold Share Posted September 29, 2021 Is there any likelihood of an RMWeb forum only subscription service, as well as the all-encompassing gold subscription? Link to post Share on other sites More sharing options...
Moderators AY Mod Posted September 29, 2021 Moderators Share Posted September 29, 2021 1 hour ago, rodent279 said: Is there any likelihood of an RMWeb forum only subscription service, as well as the all-encompassing gold subscription? I flipn well hope so! 2 3 3 2 Link to post Share on other sites More sharing options...
RMweb Premium MrSimon Posted September 29, 2021 RMweb Premium Share Posted September 29, 2021 TBH I’d prefer an ad free subscription - £20 a year no ads but none of the gold benefits (BRMs already on Readly, why buy it twice?) The new videos are annoying, I was more surprised to see one on my iPad when it said they wouldn’t be on mobiles etc - kinda assumed it’d be covered by ‘etc’. Doesn’t matter, I can turn off a cooking video just as easily as I can ignore an advert. Every page is too much though, especially when you’ve clicked the wrong topic because the screen hadn’t stopped creeping while the ad for pop-up-blockers/CBD Tampons loads up… There’s my twopennarth, take my £20 5 8 1 Link to post Share on other sites More sharing options...
RMweb Premium boxbrownie Posted October 1, 2021 RMweb Premium Share Posted October 1, 2021 (edited) After the disruption I can now no longer see any video or picture embedded content. This along with an ad on every click is getting real PITA. edit : now it’s all come back again, hopefully a temporary glitch. Edited October 1, 2021 by boxbrownie Link to post Share on other sites More sharing options...
RMweb Premium Keith Addenbrooke Posted October 1, 2021 RMweb Premium Share Posted October 1, 2021 Good to see RMweb up and running again, thank you (I think the scale of the disruption and size of the reboot task does demonstrate the size of the site rather effectively - although not in the least stressful way for @AY Mod unfortunately). Purely factually, if feedback is helpful on the pop-up advertising test (per the banner at the top of the page), as a non-Gold member: 1. I generally access RMweb from an ipad. 2. I am no longer seeing the “creeping banner” ads (at all). 3. It seems to be the case that a video pop-up appears each time I move around the site from one thread to another, or to or from an index page (etc), but not when I move from one page of a thread to any other page of that same thread. Hope that is useful data, Keith. 2 1 Link to post Share on other sites More sharing options...
Administrators Phil Parker Posted October 1, 2021 Administrators Share Posted October 1, 2021 On 29/09/2021 at 20:19, MrSimon said: BRMs already on Readly, why buy it twice? Because they don't stay on Readly forever. If you want to look at an old mag, you'll need WoR+, which includes Gold. Don't think the Readly copies include the video content or extras either. You are missing some good stuff! Link to post Share on other sites More sharing options...
Miss Prism Posted October 1, 2021 Share Posted October 1, 2021 The 'video ads' are very strange. On what I see, there is a video box with video in it, but no sign of ownership, i.e. no sign of what is being advertised. I hope RMweb is making a lot of money out of this. 1 Link to post Share on other sites More sharing options...
RMweb Gold Mikkel Posted October 1, 2021 RMweb Gold Share Posted October 1, 2021 54 minutes ago, Miss Prism said: The 'video ads' are very strange. On what I see, there is a video box with video in it, but no sign of ownership, i.e. no sign of what is being advertised. It's the latest in advertising. Only Gold members get to see what the advertisement is actually for No, I think it's just a test video, if I understand correctly. Thanks Andy for the big fix. This will not have been your favourite week of all time, I imagine! 1 Link to post Share on other sites More sharing options...
RMweb Gold rodent279 Posted October 1, 2021 RMweb Gold Share Posted October 1, 2021 On the plus side, while the forum was down, at least we couldn't see the ads! 2 7 Link to post Share on other sites More sharing options...
RMweb Premium Andy Hayter Posted October 1, 2021 Author RMweb Premium Share Posted October 1, 2021 3 hours ago, Phil Parker said: Because they don't stay on Readly forever. If you want to look at an old mag, you'll need WoR+, which includes Gold. Don't think the Readly copies include the video content or extras either. You are missing some good stuff! That however does not apply to Pocketmags so from me the same comment as the poster to whom you replied. 1 Link to post Share on other sites More sharing options...
Moderators AY Mod Posted October 1, 2021 Moderators Share Posted October 1, 2021 3 hours ago, rodent279 said: On the plus side, while the forum was down, at least we couldn't see the ads! We've knocked them through the print works and we're posting them out on Monday. You may not get back through the front door if you've gone out. 1 14 Link to post Share on other sites More sharing options...
RMweb Premium ColinK Posted October 1, 2021 RMweb Premium Share Posted October 1, 2021 I’m generally happy to accept advertising in order to get RMweb for free. But that video is so annoying and intrusive I’ve cut down my RMweb browsing 90% (I access it on my ipad). 4 Link to post Share on other sites More sharing options...
RMweb Premium MrSimon Posted October 1, 2021 RMweb Premium Share Posted October 1, 2021 5 hours ago, Phil Parker said: Because they don't stay on Readly forever. If you want to look at an old mag, you'll need WoR+, which includes Gold. Don't think the Readly copies include the video content or extras either. You are missing some good stuff! Are they also on the coaster that comes with the paper copy? Will the new pop-up videos be old extras or random rubbish? I’m holding out for silver. Still keen to know what comes under the banner of ‘etc’ if it’s not a tablet… Link to post Share on other sites More sharing options...
Grovenor Posted October 1, 2021 Share Posted October 1, 2021 After a week or so with the blank inch and a half creeping down at the top of every screen all is back to normal for me, so IMHO Andy's efforts have succeeded. 3 1 Link to post Share on other sites More sharing options...
RMweb Gold rodent279 Posted October 1, 2021 RMweb Gold Share Posted October 1, 2021 3 hours ago, AY Mod said: We've knocked them through the print works and we're posting them out on Monday. You may not get back through the front door if you've gone out. Glad to see you've still got your sense of humour! 2 1 1 Link to post Share on other sites More sharing options...
Dungrange Posted October 1, 2021 Share Posted October 1, 2021 The creeping ads have gone for me too, so that's great. The video at the side is a little distracting (because of the motion), but on my laptop it covers the static ads on the right, which were often for ladies lingerie or swimsuits, which could be equally distracting, but for a different reason! I'm not sure what advertisers are willing to pay for a video playing at the side of the screen, but I have to say that I don't think it's value for money. I've seen one with a bird a couple of times, another with a turtle and one with a ship sailing past a buoy, but I've no idea what any of them are about. One of the adverts was for LG, which had their logo top right of their video, but unfortunately, the logo was largely covered by a small yellow box with 'Ad' in it, so I'd hardly consider that to be a marketing win. 2 Link to post Share on other sites More sharing options...
RMweb Premium St Enodoc Posted October 2, 2021 RMweb Premium Share Posted October 2, 2021 On 30/09/2021 at 02:40, rodent279 said: Is there any likelihood of an RMWeb forum only subscription service, as well as the all-encompassing gold subscription? On 30/09/2021 at 04:01, AY Mod said: I flipn well hope so! I'd be happy to pay for a version of Gold that included my print subscription rather than digital. Link to post Share on other sites More sharing options...
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