Administrators Phil Parker Posted March 1, 2021 Administrators Share Posted March 1, 2021 Hornby has appointed a licensing consultant: https://www.toynews-online.biz/2021/03/01/tracks-to-the-future-hornby-hobbies-talks-licensing-plans-and-the-retro-appeal-of-its-iconic-scalextric/ What non-core product would you buy with their name on it? Link to post Share on other sites More sharing options...
Administrators Phil Parker Posted March 1, 2021 Author Administrators Share Posted March 1, 2021 Exhibit A. Worn by a member of the Hornby stand staff at the Toy Fair last year... 1 14 Link to post Share on other sites More sharing options...
Erichill16 Posted March 1, 2021 Share Posted March 1, 2021 1 hour ago, Phil Parker said: Hornby has appointed a licensing consultant: https://www.toynews-online.biz/2021/03/01/tracks-to-the-future-Hornby-hobbies-talks-licensing-plans-and-the-retro-appeal-of-its-iconic-scalextric/ What non-core product would you buy with their name on it? Er........ Nothing thank you. 1 4 Link to post Share on other sites More sharing options...
RMweb Gold Enterprisingwestern Posted March 1, 2021 RMweb Gold Share Posted March 1, 2021 Well socks wouldn't fit, they would be two different widths! Mike. 1 Link to post Share on other sites More sharing options...
Erichill16 Posted March 1, 2021 Share Posted March 1, 2021 I could imagine a couple of retailers may be interested in Simon Kohler voodoo dolls. 1 2 10 Link to post Share on other sites More sharing options...
RMweb Premium spamcan61 Posted March 1, 2021 RMweb Premium Share Posted March 1, 2021 Backpacks? 6 Link to post Share on other sites More sharing options...
wainwright1 Posted March 1, 2021 Share Posted March 1, 2021 33 minutes ago, spamcan61 said: Backpacks? In yer face ? 1 6 Link to post Share on other sites More sharing options...
NittenDormer Posted March 1, 2021 Share Posted March 1, 2021 Aftershave, deodorant and elbow sharpeners. 8 Link to post Share on other sites More sharing options...
RMweb Gold Oldddudders Posted March 1, 2021 RMweb Gold Share Posted March 1, 2021 I suppose the role of any marketing manager is to add socks appeal to his products.... 13 Link to post Share on other sites More sharing options...
RMweb Premium Hilux5972 Posted March 1, 2021 RMweb Premium Share Posted March 1, 2021 Please say this is an early April Fools. Why would Hornby even consider throwing money away on this again. After the fiasco with the Olympic range. 5 Link to post Share on other sites More sharing options...
Administrators Phil Parker Posted March 1, 2021 Author Administrators Share Posted March 1, 2021 9 minutes ago, Hilux5972 said: Please say this is an early April Fools. Why would Hornby even consider throwing money away on this again. After the fiasco with the Olympic range. I think you'll find the idea is someone hands Hornby a pile of cash to be able to stick their name on something. JCB don't make hand tools, but they licenced their name on them for example. Ferrari appears on loads of tat that they don't produce. The skill is only to allow licences that don't harm you brand. 1 6 Link to post Share on other sites More sharing options...
Butler Henderson Posted March 1, 2021 Share Posted March 1, 2021 No doubt a Hornby sock would have to handled with silk gloves to ensure no brittle snitching gives way and should a small part mysteriously fall off Hornby will not replace it and require the purchaser to buy another. 5 Link to post Share on other sites More sharing options...
Steamport Southport Posted March 1, 2021 Share Posted March 1, 2021 They want to learn from KISS (the Rock band). It's very little to do with the music, it's the merchandise deals. They sell everything you can imagine from ordinary things like band T shirts to adult toys to pinball machines and even coffins. https://www.everythingkiss.com/funeral.html They even sell branded trains. https://www.everythingkiss.com/store/p277/ROCK’N’ROLL_EXPRESS_TRAIN_COLLECTION_.html Jason 3 Link to post Share on other sites More sharing options...
RMweb Gold Enterprisingwestern Posted March 2, 2021 RMweb Gold Share Posted March 2, 2021 9 hours ago, Phil Parker said: I think you'll find the idea is someone hands Hornby a pile of cash to be able to stick their name on something. JCB don't make hand tools, but they licenced their name on them for example. Ferrari appears on loads of tat that they don't produce. The skill is only to allow licences that don't harm you brand. Somebody at JCB isn't following this up then, my one and only, and last, purchase of of one of their branded hand tools would put me off buying a digger were I in that market. Mike. 1 1 1 1 Link to post Share on other sites More sharing options...
MyRule1 Posted March 2, 2021 Share Posted March 2, 2021 Airfix went down this route last year and licenced a company to produce biscuit tins etc with images of box top art work on them. For many years you have been able to get Airfix jigsaws, playing cards etc. 3 1 1 Link to post Share on other sites More sharing options...
RMweb Gold tomparryharry Posted March 2, 2021 RMweb Gold Share Posted March 2, 2021 19 hours ago, Phil Parker said: Exhibit A. Worn by a member of the Hornby stand staff at the Toy Fair last year... I'm not sure I'd want to be in his shoes...... 2 Link to post Share on other sites More sharing options...
atom3624 Posted March 2, 2021 Share Posted March 2, 2021 It's a bit too 'fanboy' for me. Perhaps 'H' or 'Hornby', or an A2/2 or something ... not a caricature of somebody's head. Al. 1 Link to post Share on other sites More sharing options...
No Decorum Posted March 2, 2021 Share Posted March 2, 2021 A2/2 Hornby sucks? 1 Link to post Share on other sites More sharing options...
RMweb Gold adb968008 Posted March 2, 2021 RMweb Gold Share Posted March 2, 2021 (edited) oh don't tempt me sunshine,.. This one has a lot of potential. Edited March 2, 2021 by adb968008 4 2 6 Link to post Share on other sites More sharing options...
Monkey28 Posted March 2, 2021 Share Posted March 2, 2021 This idea has disaster written all over it I wouldn’t buy and Hornby branded anything. The socks would be odd ones . And who would want a premium watch with Hornby on ? I’ll stick to Rolex and apple for watches. stick to the core product there’s plenty to do there with things like Quality control and getting items out to shops not too mention the BR green and the relationships with some retailers to repair 2 Link to post Share on other sites More sharing options...
Steamport Southport Posted March 2, 2021 Share Posted March 2, 2021 1 minute ago, Monkey28 said: This idea has disaster written all over it I wouldn’t buy and Hornby branded anything. The socks would be odd ones . And who would want a premium watch with Hornby on ? I’ll stick to Rolex and apple for watches. stick to the core product there’s plenty to do there with things like Quality control and getting items out to shops not too mention the BR green and the relationships with some retailers to repair You might not, but plenty of others would! Just look at how quickly those Centenary items like mugs and pens sold. If you can get quality items into high street retailers then there is a market. None of this will affect Hornby. That's why they are outsourcing it. Also worth bearing in mind that Hornby have other brands such as Airfix and Scalextric. It's the present for dad and grandad market you are looking at. Things like this. https://www.lakeland.co.uk/43511/Airfix-Mug Jason 1 Link to post Share on other sites More sharing options...
Monkey28 Posted March 2, 2021 Share Posted March 2, 2021 Maybe I'm not there target audience at 36 adb968008 Idea sounds better 1 Link to post Share on other sites More sharing options...
RMweb Gold Dagworth Posted March 2, 2021 RMweb Gold Share Posted March 2, 2021 Seeing how many Hornby mugs come up on a Google search they obviously do sell so makes sense that Hornby make something out of the licensing of their brands. Andi 2 Link to post Share on other sites More sharing options...
RMweb Gold Huw Griffiths Posted March 2, 2021 RMweb Gold Share Posted March 2, 2021 Well, as long as they don't introduce "Hornby" branded fibre board, I'm not worried ... . 2 Link to post Share on other sites More sharing options...
RMweb Gold Tim Hall Posted March 2, 2021 RMweb Gold Share Posted March 2, 2021 They'd be the wrong shade of green. 5 Link to post Share on other sites More sharing options...
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