Mr.Flibble

The quote from BRM newsletter was the only justification/reasoning I could find for this Corp. decision.

 " More importantly, these products aren't aimed at railway modellers - they're not even being labelled as 'scale specific'. It's Hornby's way of targetting what it sees as an untapped market of potential model collectors " 

I think it's a waste of a premium brand name they could of used for future premium products. 

Should of put their money into a few items with Bassett-Lowke on the box and seen if enthusiast would bite (they already have a cheapo line.

Toyota-Lexus, Nissan-Infinity, Marklin -MHI Exklusiv/Sonderedition , etc.

Steampunk'ers walking by and saying "kewl" is one thing. Getting out their wallets is another thing