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Hornby: A Model World


Phil Parker
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Posted (edited)
1 hour ago, Markwj said:

Also just had the email, I wonder if in this series they will fix the issues with the models in the first series? There were so many own goals and soundbites in the first series which were thrown back at Hornby when issues became apparent I am surprised they agreed to another series.

 

Although I imagine the huge amount of free exposure probably helped sway any decision!

 

I wonder exactly how "free" this would actually be to Hornby.

 

I'm not referring to who might commission series like this - and who pays the bills - I haven't got a clue about stuff like this.

 

Regardless of this, I'd imagine there would be other costs involved. Even if a number of the people who appear in programmes are doing unpaid overtime, they might have needed to change their plans to be where the filming crew were - stuff might have needed to be done in a different sequence (perhaps repeated "for the cameras") - and there could easily be logistical costs involved.

 

In other words, I doubt if the series would ever actually be totally free to Hornby etc - but I suspect that someone would have worked out that any costs could be more than offset by the advertising and other potential benefits the company might gain in return.

 

I suspect that, ultimately, Hornby would have seen this as a "business decision".

 

 

40 minutes ago, wombatofludham said:

I know I'm a cynic but I have my doubts as to whether this series will address "Titgate" or the ongoing woeful relationship with their retailers.

 

I doubt if these TV programmes were ever intended to address issues like these - or how a number of their customers' perceive their prices etc ... .

 

 

 

Edited by Huw Griffiths
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12 hours ago, Markwj said:

Would agree it would probably not be totally cost free but probably cheaper than a marketing campaign on TV.

 

Probably more effective than most, too.

 

When adverts start on TV, a number of people have been known to "switch off", or go into "cynic mode". They might be less likely to question what's said by somebody narrating what comes across as essentially a factual programme - especially if it isn't blatantly "Grimm", biased or full of obvious "doublespeak".

 

Ultimately, I suspect that Hornby see these series as marketing tools - based around a superficial idea of the sort of stuff that goes into creating new products (but not giving enough detail for this to become a threat) - homing in on a small number of people likely to be popular with viewers probably helps here - as does creating a favourable impression of these people. (To be honest, such an impression is probably fair - I don't think programmes like these would spend any time in the company of jerks!)

 

Anything likely to be controversial isn't likely to find its way into programmes like these (unless you count some guy conducting his own "torture tests" on some of their products) - these programmes need to be "safe" and "comfortable".

 

There will also be no mention of prices. This isn't because of a number of potential customers' "perceptions of these prices"*  - rather because prices are likely to change over time, so any reference to prices might restrict how many "additional chances to see these programmes"* viewers might be "offered" (and over how many years).

 

(* I know that alternative descriptions are also available, but  ... .)

 

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Posted (edited)

Not exactly ground breaking , but its pleasant enough television .  It also certainly shows the enthusiasm of the designers and challenges they face . I found the Airfix bits more interesting last time .  Makes a change from the constant Soap offerings from 7-9 on the other channels .   Increasingly I'm just watching my iPad or YouTube and actually found the Behind the Buffers blog from Hornby , where they chat with the designers to be more informative .   Be interesting to see if there's anything about Titgate.  Want to take bets that's avoided? 

 

Not supposed to screen until 2023 though .

Edited by Legend
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It was a good fun as a series and I too found the Airfix stuff very interesting.  The forced and obviously very artifical timescale to 'beat the competition' and 'get this into production for the whatever market' came over as rather corny at times but that wouldn't apply to a lot of viewers with no idea of how such things work.

 

I too doubt very much that Titgate will get a mention but I do wonder if we'll see things like catalogue planning/production (no giveaways on upcoming new stuff obviously) and if there will be any comment about production delays?  The latter is an area where Hornby need to explain how things work and use that to go on to explain why releases are delayed - it would, I think, do them more good than harm for this area to be explored.

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