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Tough Times for Model Railway Manufacturers


rogerfastlane

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Just seen that Hornby are in financial difficulties again and looking for a further bail out. Sales have been poorer than expected and manufacturing costs are rising. Target younger customers are not that interested in railways so not bringing enough new blood into the fold. I also just read in the n Gauge Society mag that Dapol will not be introducing any further dummy locos as the cost is nearly the same as powered ones due to the amount of manual labour required to affix the detailing parts. Chinese manufacturing costs have risen substantially over recent years so things are looking rather bleak for UK outline model railway manufacturers.

 

I saw a youtube vid of Atlas still manufacturing in the USA so it IS still possible to make and pay western workers, but with a much bigger target customer base in the USA compared to the UK, possibly this does make it viable.

 

Hard to come up with a solution, but maybe Dapol should offer their locos in kit form? Take out the bulk of the labour cost and bring the price point down to allow modellers to buy more often and the money paid does not go offshore.

 

PECO still make model kits for rolling stock at great prices, but the range is rather limited and finishing difficult as they do not seem to include decals (why not?)

 

DCC etc adds big costs to the model railway hobby when this should be really cheap, Electronics cost VERY little to produce but seems to be a cash-cow for manufacturers who use this to offset their poor profitability on basic plastic injection moulding and assembly. DCC cost should be a very minor addition (say £10) with another £5 for a small loudspeaker for sound.

 

Where will British model railway manufacturing go?

 

With Bachmann and Dapol + Hornby all struggling to get new models into the market and make a profit things do look rather bleak. Big Tinplate O gauge does OK at the top end of the market but this is not where most UK railway modellers are focused.

 

I hope Hornby survive but they need to reduce operating costs and this usually means staff and range of products - a downward spiral. BTW why did Hornby drop the superior and less obtrusive "buckeye" coupling in favour of the old Triang one? In the US miniature buckeyes or similar are used on all gauges and seem to work fine and look better. If you are going for fine model detail sticking on a large obtrusive coupling rather loses the point.

 

Any thoughts by you guys out there? We are the customers that these manufacturers rely on but they don't seem to have a handle on how to sustain their businesses in the current climate.

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Controversial............  but.

 

assuming non of you like/can build kits etc.......

 

your happy with not trying to build a version of Clapham Junction

 

sell all your 4mm stock, the latest locos and wagons/ coaches are getting really expensive and the chassis running qualities are not keeping up with the increased cost.

 

Move over to 7mm RTR..... a far more decent quality loco that will look really good, run really really good, and the wife will start to think your a miniature engineer !!

 

a far better 7mm RTR loco from Dapol (without DCC) will cost £225 and £255 from Minerva Models.

 

RTR wagons are around £45 each but you wont need twenty of them anyway.

 

RTR coaches are  between £200- 250 each but you will only need one or two...

 

You can run them all on your 4mm controllers even for DCC ( but not Heljan)

 

There are 7mm  building part manufacturers to help with scenery etc

 

Peco products for  RTP trackwork.

 

You`ll need about £1000 to start a small but modest layout.

 

Go on take a look at a 7mm RTR loco !!!!!

 

Cheers Johnny Rosspop !!

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I have not heard anything about Bachmann being in any sort of financial trouble, even with them sometimes struggling to get things out quickly. In fact from what I have heard Bachmann are doing absolutely fine.

 

Dapol seem to be doing ok, but have seen a drop in sales of 4mm wagons mainly due to the fact they look so dated these days. They are still getting new products to market, with the 68s being and various railcars being successful recently, and have a good number of models still in the pipeline. I think dropping the N gauge dummy units is a rational move, and is not a sign that they are in trouble. If the dummy units sold well, they would not be dropping them.

 

And then there are the other manufacturers who have entered the market recently, especially in 4mm. Rapido, DJ, Oxford, Hattons just to name some of the big ones. This is obviously going to have a knock on effect for the more established manufacturers out there. But if the hobby was unsustainable, would all these companies be taking such a risk in entering it now? I don't think so.

 

The Hornby situation says more about Hornby than it does the hobby as a whole. Obviously times are tougher for all hobbies and retail/manufacturing sectors, but well run and managed companies can weather these storms. Most of the model railway manufacturers seem able to do this, for some reason Hornby does not. It would be tragic if Hornby went bust, but ultimately I believe the hobby would survive.

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Surely if it getting to costly in China why don't they built in GB we have a minimum wage and plenty of body's willing to work. And maybe drop some of the finest detail that drops of or remains in the small plastic bag

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It's getting more expensive in China to produce, but the wages there are still much lower than the minimum wage here in the UK.

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The hobby is simply become too expensive. Suggest to built engines with less detail and leave it to the real hobbiests to improve the detail as they wish. Just provide a good basic model which can be added to as people wish.

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The hobby is simply become too expensive. Suggest to built engines with less detail and leave it to the real hobbiests to improve the detail as they wish. Just provide a good basic model which can be added to as people wish.[/quote

Many of the Hornby Railroad range are good models in their own right: good proportions, good running. Years back, Crownline used to do detailing kits for the production locos of yesteryear, and somebody could bring out equivalent upgrade offers. Also, production costs could be reduced by omitting internal lighting and suchlike, leaving it again to the determined folk to fit their own. I would be happy enough with that approach.

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The Bachmann comment was based in their own website re dummy locos costing approx the same as powered with a lower margin as they cannot command anywhere near the same price, so there IS price pressure on them. Also many n gauge promised Dapol models for 2018 have been  shelved or delayed - again according to their own website. 

Would love to go to O gauge like my brother in law but space really does not allow. 

Entry cost for modern new models is prohibitive for younger modellers, so scouring the s/h market is a good way to get going, but even s/h prices seem to be escalating as good quality later n gauge stock is at a premium as the new prices rocket. 

Many higher end model manufacturers with niche market intentions will be able to enter the market as their set-up fees are not really on-par with high volume producers as they do not invest in hard injection mould tooling or the number of assemblers etc required for these quantities. One SHOULD assume that volume=cheapness, but with the rather limited numbers of UK sales, no real economy of scale is possible and costs are pro-rata. 

 

Chinese labour costs are still lower than UK, but add shipping and duty and batch production (rather than continuous) and the limited headroom for retail price and it is these bigger manufacturers that get squeezed. UK assembly MAY be an option and would love to see this done again. Anyone know the real relative costs with UK NI, pension contributions, maternity/paternity leave, paid holidays and business rates plus corporation tax, vs a Chinese manufacturer with few (if any) of these overheads ?

 

3D printing is a good way to go for low volume but build costs are much higher than injection moulding (IM) so fills a great gap in the rare model market, but will never match IM at maybe 10p a shot for a bare passenger coach body (without tooling amortisation). How does this get to be £30-ish finished?

 

I see a comment or two re-kit  versions and do think this could be a way to go. With maybe a ready built and tested loco rolling chassis a painted bodyshell and a set of detailing parts for the modeller to fit and decals to apply, a fair amount of the labour cost could be taken out - though how this would relate to the bottom line is hard to tell as manufacturers do need to keep a decent margin to survive.

 

Electronics at the level of DCC technology is dirt cheap yet the added cost is ridiculously high. These added costs push loco prices sky high and may actually detract from sales. With a smaller increment over DC they might actually shift MORE units as n gauge modellers might actually be able to afford to upgrade while at the current price point they cannot. Similarly for newcomers with little cash to spend - how can they get a toehold in the n gauge scene at the current prices?

 

Love some of the new UK outline models, but the prices and durability leave a lot to be desired. 

 

Been buying some US outline models and Kato, Model Power etc are doing some very nice steam era models (and have done for a while) at historically reasonable prices, but Bachmann US prices are also pretty high now. 

I guess we are paying for the sophistication of the newer models and possibly the lower uptake of the game by the younger generation, so lower overall volumes? 

 

A big issue for the hobby and manufacturers - just hope we can "square the circle" to keep UK n gauge vibrant and viable. Maybe need to up my modelling skills and do some more and better scratch building where the labour time is my own and both "free" and satisfying?

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