Apologies for drifting away from the OP but I don't even think its a age thing - there is an assumption that "everybody does" Faceache, Twitter, Snapchat (whatever that is), Instagram blah blah..... I'm sorry but the whole social media thing just irritates me.
Similarly I've had two days off work and naturally switched off my work mobile - I've just switched it on (God knows why) to find somebody in the office is castigating me for not being "accessible"..Really!!
In fact I've not even had the telly on for 3 days - that's the next thing to go...
Anyway, sorry Chris - good luck with the business. and I'll check out the market when I can,