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Advertising on units!


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Saw this yesterday and was wondering what you think of changing a livery to advertise something! I personally don't like it apart from East Coast's 91110. I admit it is certainly different and quite striking but I would hate to see this sort of thing becoming more widespread!

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I think so long as the ratio of advertising units compared to regular units remains very low* then I don't have a problem. Variety is the spice, life's rich tapestry and all that....

 

Plus in a pretty short time the advertising vinyls will come back off, it'll go back to being just another everyday Pendo, and you'll never know it existed except for the photo record.

 

I do have a personal preference for them trying to design the advert to fit with the existing livery, which IMHO this one does pretty well, rather than just plonking a gurt billboard on the side irrespective of what the train looks like - see FGW's Hewlett Packard HST power cars for an example!

 

(*And I think there's good reasons why that won't change)

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The overall advert has been a feature of buses and trams for a long time. The surprise it that it took so long to spread to the commercialised railway...

 

In the last year's before the upgrade of the Blackpool Tramway, fleet liveried examples were in the minority...

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Saw this yesterday and was wondering what you think of changing a livery to advertise something! I personally don't like it apart from East Coast's 91110. I admit it is certainly different and quite striking but I would hate to see this sort of thing becoming more widespread!

Where have you been hiding, as there have been loads of adverts on trains for the last few years now

In some respects it hasn't really worked as some TOC had hoped, remember the Visit Scotland or newspaper adverts as applied by ScotRail

 

Virgin Trains have teamed up with advertising agencies in such a way that the adverts are not actual brands

The only exception have been their internal contract based adverts, which most passenges probably won't understand (I showed a relative one of these)

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And before there were vinyls, there was wallpaper..

Does anyone else remember the wallpapered Black 5 that featured in a Solvite advert about thirty years ago?

With vinyls, a vehicle can be done overnight, provided it's been prepped earlier to remove surface dirt and grease. We've even had some buildings wrapped..

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