Hornby goes Steampunk in 2020
Outside the conventional catalogue and traditional toy and hobby market Hornby are creating a separate range under the nostalgic Bassett-Lowke branding to appeal to the currently popular Steampunk genre. At the December press event a presentation was given to show the range, the slides for which are shown below.
But Bassett Lowke sounds more old fashioned so as a branding name it makes sense. To be honest if these had looked polished and Art Deco / Victorian it would be a classy bit of marketing
I really hope Laurie isn’t too disheartened by our disappointment as he created the interest so deserves the plaudits and obviously there is interest in his vision too
