WIGAN 2017 will be the fiftieth model railway exhibition held in Wigan. Much has changed in the intervening years, changes to the organising body from the Wigan & District Model Railway Society to the Wigan Finescale Railway Modellers, inevitably changes in personnel and considerable changes both within the hobby and within the exhibition scene.
Back in the late 60's, early 70's a Hornby 'Flying Scotsman' would cost you £3 19s 6p, but as with many things in life you got what you paid for and it certainly seemed that the pricing policy was centred around an eleven year old boy's pocket money. The major manufacturers were in a dilemma as to where to pitch their products and ended up producing locos that fell halfway between a toy and a model. Hence serious modellers relied on detail kits to upgrade the ready to run (and sometimes it struggled to do that) or resorted to the whitemetal kit. How this has changed. Now the latest ready to run offerings are on a par with the best professionally built locos retailed at a fraction of the price. Certainly serious models but at no longer pocket money prices. Interestingly there is still a school of thought that thinks that quality can be obtained cheaply.
Exhibitions have also changed. I can remember when it was a reciprocal arrangement whereby one club would bring their layouts to another clubs exhibition and visa versa. I have the Guidebook from our 1969 exhibition, cost one shilling and it lists 22 exhibits of which 10 were layouts and 6 were traders. I would think the financial risk was not very high and neither were the overheads as all of the layouts were local and two from within the club. Certainly no hotel accommodation, minimal catering, little insurance and low transport costs. I well remember the formula whereby the trade stand rentals covered the cost of the layouts and the admission revenue paid for the venue and almost guaranteed a reasonable surplus.
Now we are in business mode as the financial risk is considerable and a surplus far from guaranteed. I also remember the days when an increase in visitor numbers could be predicted with a considerable degree of certainty. The eleven year old boy would drag his whole family along to an exhibition. To the young of today model railways are far from 'cool' as there are now many other pastimes that are clamouring for their short attention spans. In my opinion far to many are passive rather than requiring hands on involvement. Many youngsters will not know the joy to be derived from making.
We now organise a large exhibition of 32 layouts and 40+ traders and it is not easy and certainly not a means to a goldmine. Financial prudence is certainly the name of the game and has a direct impact on the layouts that we can afford to invite and this is not the position we wish to be in. We are also a non-profit making company so all our surplus is invested in the subsequent years exhibition. The reverse is also true that should we make a loss we would be in serious trouble and the following years exhibition would be severely curtailed. Happily we have never made a loss but the position we wish to be in is that if we see a quality layout we can invite it to Wigan, regardless of where it comes from or how many operators need hotel accommodation. It is this that makes holding the exhibition worthwhile, we are not in it to just survive.
Six years ago we increased our admission to £10. For two years it was bliss, we had the freedom to invite anybody and we produced quality exhibitions with many layouts previously not seen in the North West. During those six years our overheads have dramatically increased whilst the admission has stayed the same. Realistically we should be charging £12 and that would still not return us to the 2011 situation. The conundrum is that we need to either increase the ticket price or increase the number of visitors. Word of mouth has always been the most effective means of publicity and we would ask all those who have supported us over those 50 years to spread the word. Every extra visitor will improve next years exhibition and that is a promise.
Exhibition Taster No. 2 on its way shortly.