That is what they did, they checked, found it inadequate, went to take2 , take3 ,,, sorted, but decided to run with take1 (the discovery phase ) as better candy.
The prob is that TV "as presented" appears to be linear, whereas in real (TV cutting room floor*) life it is a re-entrant loop
*in the days of yore, when we ended up in heaps of cut 2" tape on the floor, - - I believe it is a lot less wasteful in these days of electronics !