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Hornby Google Trends


maico
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I wondered how they would fare on google web search stats going back to 2004. The trend is a slow decline

 

https://trends.google.com/trends/explore?date=all&q=Hornby model train

 

Bachmann

 

https://trends.google.com/trends/explore?q=Bachmann model trains&date=all

 

Marklin clockwork xmas spikes

 

https://trends.google.com/trends/explore?date=all&q=%2Fm%2F027yz7

Edited by maico
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21 minutes ago, maico said:

The trend is a slow decline

Perhaps that is because most people who know these companies don't use Google, but go straight to company websites or RMweb?

 

Being normalized it is impossible to compare magnitudes between Hornby and Bachmann.

 

Bachmann's peak in December 2009 is interesting.

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17 minutes ago, Ozexpatriate said:

Perhaps that is because most people who know these companies don't use Google, but go straight to company websites or RMweb?

 

Being normalized it is impossible to compare magnitudes between Hornby and Bachmann.

 

Bachmann's peak in December 2009 is interesting.

 

The trend is consistant whichever model railway company you put in. Also see the country comparisons for each marque. Here's Kato

 

https://trends.google.com/trends/explore?date=all&q=%2Fm%2F02612tc

 

For a different trend see the halfwits searching for flat earth

 

https://trends.google.com/trends/explore?date=all&q=flat earth

Edited by maico
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Hornby Train Set is interesting. Note the spikes which I assume is the Christmas demand.

 

https://trends.google.com/trends/explore?q=Hornby train set&date=all

 

A bit more noticeable here. Who says the Christmas train set market is extinct?

 

https://trends.google.com/trends/explore?date=today 5-y&q=Hornby train set

 

 

 

Jason

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Hattons scores more searches than Hornby & Bachmann:

 

https://trends.google.com/trends/explore?date=all&q=hattons

 

Or look at the search values for Hattons vs Rails:

 

https://trends.google.com/trends/explore?date=all&q=hattons,Rails of sheffield

 

You can of course prove anything with statistics: anyone remember Jim Hacker and Sir Humphrey talking about Conscription?

 

These days those in the know are probably more savvy about their searching.

 

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15 hours ago, Steamport Southport said:

Hornby Train Set is interesting. Note the spikes which I assume is the Christmas demand.

 

https://trends.google.com/trends/explore?q=Hornby train set&date=all

 

A bit more noticeable here. Who says the Christmas train set market is extinct?

 

https://trends.google.com/trends/explore?date=today 5-y&q=Hornby train set

 

 

 

Jason


Based on this I don’t think it is:

https://trends.google.com/trends/explore?geo=GB&q=Great Model Railway Challenge,Train set

1816326074_Annotation2020-01-21170235.png.48c45c95d734594b4c30f8f94cde188c.png

Tried to see if there’s an uplift around the time of the GMRC on TV. Hard to say exactly as you can’t chose the last 2 or 3 years. But the search volume for GMRC is fairly consistent for 2018 and 2019:

https://trends.google.com/trends/explore?date=today 5-y&geo=GB&q=Great Model Railway Challenge,Fawley Hill,Kathy Millatt

1111120397_Annotation2020-01-21170235-2.png.d0cc6eb02e29812fb9f90c58f564cb54.png

Edited by MrTea
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On 20/01/2020 at 23:45, Neal Ball said:

I was always under the impression that interest in N gauge was lower than OO..... then add O into the mix:

Noting your last comment, such a set would also require HO, H0, 0, and 00 with filtering to group HO with H0, 00 with OO, etc to be useful.

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