cal.n Posted September 19, 2018 Share Posted September 19, 2018 Freightliner’s done it, now it’s Colas’ turn. https://pbs.twimg.com/profile_images/1042433618587656193/9grcdAQk_400x400.jpg Trying to imagine this as a livery Link to post Share on other sites More sharing options...
stock_2007 Posted September 19, 2018 Share Posted September 19, 2018 I'm not sure what that was but I don't like it! And I'm not very keen on new Freightliner livery Link to post Share on other sites More sharing options...
RMweb Premium melmerby Posted September 19, 2018 RMweb Premium Share Posted September 19, 2018 Corporate rebranding must be a very profitable business to be in right now. Just get some schoolkids to come up with some ideas and hey presto! Keith Link to post Share on other sites More sharing options...
Classsix T Posted September 20, 2018 Share Posted September 20, 2018 So the locos are gonna be white with a yellow diamond logo, or they're peeling off the bump hat logo and replacing it with this on the current livery? "Excellent work Tarquin and you managed to use the same old railway clichés. Golf?" C6T. Link to post Share on other sites More sharing options...
stock_2007 Posted September 20, 2018 Share Posted September 20, 2018 I think everyone wants to be Banksy Link to post Share on other sites More sharing options...
rob D2 Posted September 20, 2018 Share Posted September 20, 2018 Ahh, another job given to a six year old with crayons..... Should have got the old team back that did railfreight sectors.......now that was inspired Link to post Share on other sites More sharing options...
RMweb Premium Welly Posted September 20, 2018 RMweb Premium Share Posted September 20, 2018 That looks like a lozenge - Cough Rail? 1 Link to post Share on other sites More sharing options...
Classsix T Posted September 20, 2018 Share Posted September 20, 2018 Ahh, another job given to a six year old with crayons..... Should have got the old team back that did railfreight sectors.......now that was inspired Roundel got paid handsomely Rob, that's on record. If Colas paid anywhere near as much for this, they were robbed. C6T. Link to post Share on other sites More sharing options...
eastwestdivide Posted September 20, 2018 Share Posted September 20, 2018 (edited) Never mind the logo, it's the words that accompany the Youtube presentation of it that deserve some attention: On the occasion of its 10th anniversary, Colas Rail is adopting a new corporate visual identity. The company is being transformed and has adopted a new graphic charter and a new logo, the third since it was founded in 2008. Colas Rail has opted for the Colas Group’s symbolic yellow diamond, a logo that reflects Colas Rail’s entry into a new period of growth.It is essential to keep in mind that although it is not our famous helmet, this new emblem reflects the fact that safety remains Colas Rail’s key value and a 24/7 preoccupation for our personnel at all times for everyone’s safety. Meanwhile, the only sign of the rebranding on their Rail website, www.colasrail.co.uk, is a link under Recent Tweets to https://twitter.com/i/web/status/1042434872097337344, which in turn links to the Youtube video mentioned in the OP above. Not even a press release on the website. But the diamond/lozenge logo does appear on their Projects website, www.colas.co.uk, while the bitumen site, www.colasproducts.co.uk, has yet another logo. It seems a bit disjointed. Edited September 21, 2018 by eastwestdivide Link to post Share on other sites More sharing options...
brianusa Posted September 20, 2018 Share Posted September 20, 2018 Indeed they do! Who ever writes all this bumpf? Colas have only been in the rail business for ten years and have a new graphic charter (whatever that is) and a new diamond logo, although how this reflects a new period of growth is unfathomable to most. I rather liked the 'cycling lion' at least he looked impressive whichever way he faced! Brian. 1 Link to post Share on other sites More sharing options...
Nearholmer Posted September 20, 2018 Share Posted September 20, 2018 Brian Doesn't the yellow diamond/lozenge hark back to their pre-WW2 logo, as emblazoned on countless Horny tinplate tank wagons? Its not the same, but I can see the (deliberate) reference to their heritage in it. Kevin Link to post Share on other sites More sharing options...
RateTheFreight Posted September 21, 2018 Share Posted September 21, 2018 Nearholmer is right. It’s not s re-branding as such as the diamond logo has always existed within the Colas group and has been ever present when talking about the wider Colas group as long as I’ve worked for them. It’s more about having a consistent brand image across all colas and colas rail groups. In terms of the locos, as with freigtliner whilst you might see the odd one in a slightly revised livery I suspect the reality will be diamond decals to cover the helmet logo. The cost of re-branding locos is significant not least the time they have to spend out of traffic being unproductive hence why you won’t see a wholesale re-branding. Link to post Share on other sites More sharing options...
Nearholmer Posted September 21, 2018 Share Posted September 21, 2018 (edited) For what little it’s worth, I never liked the helmet logo anyway. To me, it looks military, like a logo for an American war or a tasteless computer game based on one, rather than signifying “railway”. I guess it’s supposed to signify ‘construction’, but I’m not sure I ever saw a hard hat like that on a construction worker. Edited September 21, 2018 by Nearholmer Link to post Share on other sites More sharing options...
'CHARD Posted September 21, 2018 Share Posted September 21, 2018 For what little it’s worth, I never liked the helmet logo anyway. To me, it looks military, like a logo for an American war or a tasteless computer game based on one, rather than signifying “railway”. I guess it’s supposed to signify ‘construction’, but I’m not sure I ever saw a hard hat like that on a construction worker. Totally agree, a hard-hat is totally unsuited to use as a corporate logo in this sector. This is far more appropriate. Link to post Share on other sites More sharing options...
eastwestdivide Posted September 21, 2018 Share Posted September 21, 2018 (edited) So here's my rewrite of the bumph. Original: On the occasion of its 10th anniversary, Colas Rail is adopting a new corporate visual identity. The company is being transformed and has adopted a new graphic charter and a new logo, the third since it was founded in 2008. Colas Rail has opted for the Colas Group’s symbolic yellow diamond, a logo that reflects Colas Rail’s entry into a new period of growth.It is essential to keep in mind that although it is not our famous helmet, this new emblem reflects the fact that safety remains Colas Rail’s key value and a 24/7 preoccupation for our personnel at all times for everyone’s safety. Rewrite: On the occasion of its 10th anniversary, Colas Rail is adopting the yellow diamond corporate identity of its parent company Colas Group. The company is being transformed [by xxx*] and is entering a new period of growth [through yyy]. While the famous helmet logo may be disappearing, safety remains Colas Rail’s key value, and a 24/7 preoccupation for all our personnel. i.e. don't mention the fact that you've had 3 logos in 10 years (it just sounds desperate), and forget the waffle about symbolic yellow diamonds. *At xxx I'd add something about exactly how it's being transformed, and at yyy something about this growth. But not being privy to that information, I can't elaborate. Maybe if they're expanding away from just infrastructure trains to more general freight, that's the reason for abandoning the (construction worker's) helmet. Edited September 21, 2018 by eastwestdivide Link to post Share on other sites More sharing options...
RMweb Premium melmerby Posted September 21, 2018 RMweb Premium Share Posted September 21, 2018 Never mind the logo, it's the words that accompany the Youtube presentation of it that deserve some attention: Meanwhile, the only sign of the rebranding on their Rail website, www.colasrail.co.uk, is a link under Recent Tweets to https://twitter.com/i/web/status/1042434872097337344, which in turn links to the Youtube video mentioned in the OP above. Not even a press release on the website. But the diamond/lozenge logo does appear on their Projects website, www.colas.co.uk, while the bitumen site, www.colasproducts.co.uk, has yet another logo. It seems a bit disjointed. Interestingly if you log on to that site then click "about us" you get a page with the yellow diamond! Keith Link to post Share on other sites More sharing options...
EddieB Posted September 21, 2018 Share Posted September 21, 2018 Now, I wonder where they got that shape from? Come back, Dübs & Co.! 1 Link to post Share on other sites More sharing options...
Nearholmer Posted September 21, 2018 Share Posted September 21, 2018 (edited) I even found this logo timeline, which sort of suggests that the helmet was an aberration. (Eddie - and Orenstein u Koppel for long periods.) Edited September 21, 2018 by Nearholmer Link to post Share on other sites More sharing options...
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