Thanks for all the clarification on title for the Serif in lettering . I should have known (or remembered) that....... I worked briefly for a boss who insisted on using Sans-Serif text on all his company paperwork!
Back to the little wagon drawing - Clicking on the drawing produced an enlarged version, clearly showing a tiny downward serif on the letter which I had assumed to lack one. A genuine Red Herring!
It did however elicit an observation from Martin S-C :-Quote:-
"I disagree somewhat on the main point however, plenty of period photos show the GWR (I mention them because I know this company best) moving through about 3 versions of the upper case G. The clarity came in with the enormous 1904 style lettering as well, of course. I find this an interesting study, I suppose it falls under marketing, product promotion and other social psychology headings, but almost all the railway companies began with very small understated lettering and almost all moved to very large lettering at about the same time, in the early 1900s. At a similar time private owner liveries jumped out of nothing (from very understated and simple) to basically mobile advertising hoardings. By the 1930s company lettering tended to get a little smaller again and by WWII was back to very small letters, again almost across the board. I'd find a study of this process - aligned against a timeline of British politics and social habits as well as the growth of road competition - to be a quite fascinating read."
Pick your university and tutor carefully - There's probably a PHD waiting to be gained here !!!