Their not the only retailer up to this - I was visiting a shop in Derbyshire and when Rapido's APT was announced this came up in conversation, he hadn't heard of this, but when he saw the price of the sound version being good value, he said he'd buy a load in and be certain of making a profit, even if it meant ordering in various names and addresses to meet the requirement of the max of 2 per customer....
IMO this is wrong, but in the same context business is business and I ask my self would I do the same - well yes I would, but I don't own a shop so I don't need to do this (nor do I have the funds to buy more than one in at a time anyway haha),
Back to topic, KGV 250/250 is taking the mick a little bit.