I have had the email as well so will be cancelling the pre order when I have checked I can buy it at the same price from my local shop. I am not waiting for more emails in the next few days for more items and the price promise being broken if so all these will be cancelled.
I don't think the point that we should be willing to pay any price for these high quality models holds true as raw material and fuel costs are dropping prices are going through the roof.
There is no point in high quality models if only a few can afford them.