One of the things I admire about Rapido is their openness and honesty. Yes, this accident is unfortunate, but being open about what has happened is by far the best way to approach the situation. As others have said, the most important thing is that nobody was hurt. Warehouses are inherently dangerous places and the biggest single danger is falls from heights.
Hopefully at least some of the stock is saleable without any further action and the majority of the rest only needs new external packaging. Time consuming and expensive, but it could have been a lot worse.
Far better to 'fess' up and address it, than try to pretend nothing happened.