Personally, I love to look out of the windows and watch the world go by. Having said that, The reason I despise idiotic rolling stock designs that don't line-up the windows and the seats is that IT DENIES ME OF THE CHOICE of whether to look out of the windows, or bury my head in a book, or whatever. It's all about customer choices. I can bring a newspaper, book, kindle, smart 'phone, Laptop or DVD player with me. I can't bring my own window! That has to be provided for me, whether I chose to use it or not. Simples. The point about "general ambiance" is well made and also applicable I feel. The Pendolino, with airline style seats up against solid walls and luggage racks in front of windows, just smacks of "cock-up" and does not inspire confindence in any other aspectof the train. It also makes a cramped and claustrophobic vehicle feel just that bit worse, IMHO. The existing class 185 and class 350 interiors do offer pretty good views. I do so hope that TPE don't throw the baby out with the bath-water on this one and keep-up their predecessors good work in this area. I've also been impressed by TPEs feature of placing the wheelchair spaces in the area between the first class and the acessible toilet. Very pragmagtic and sensible.