You only have to read price moans on here to endorse that perspective.
It's happening everywhere, every day to virtually everyone, right under our noses but the first point overrides this in the subconscious of the vast majority.
Just remember, out in the wider world, when you see 2 for 1, 3 for 2 etc that someone, somewhere feels the pain of that offer - mostly it's not the retailer who's offering it.