I believe you have two options here.
1. 'Calorie Trading' in which you eat the pasties, cream tea, steak etc and you give someone some money to buy an apple, orange or banana.
2. 'Calorie Off-setting' in which you eat the pasties, cream tea, steak etc and you give someone an apple, orange or banana.
This seems to work with 'big business' for coal/oil and trees so why not us... :D