Sitting reading all these posts on a beach in Kos. Very interesting. Keeping small shops going is great (I own one, I would say that) but in my opinion, price fixing will do all when you have rates increases of several thousand pounds year on. Plus rates. A couple of quid on a toy train doesn't dent this. My worry is that as prices rise, sales fall. This is inevitable. The consumption of toy trains is not inelastic - there will be a point at which all of us say "too much". Where is that point? Well, I don't think anybody really knows, it's going to vary from person, but year on year hefty price increases outstripping wage increases by some measure will accelerate the onset of the tipping point. What I do see is a noticeable increase in the number of people here and elsewhere grumbling about prices and cutting pre-orders.
Claiming or trying to make a claim that toy trains are exclusive in order to make high prices viable seems a quirky argument. Burberry and Chanel were cited. Burberry and Chanel are aspirational products - the chap on the street knows they've 'made it' when they can afford to wear these. Flashing the label down the local flashes your wealth. You get gratification from displaying your wealth. Do you honestly think this group see toy trains in the same light? That they can show their mates that they've made it when they display their Blue Pullman? Pull the other one. The hobby has an image problem as it is.
Hornby, Bachmann, Heljan are taking a gamble, doing something to try and shore up profits, but is that something right or will it be the final nail in the coffin?
This is a hobby where more people are leaving than entering - just look at how many kids are at train shows to tell you that. Trains4u's post also gives evidence - more stock coming back than going out. Are these collections being sold off because owners are broke or dead?
My Facebook feed today announced that Hornby have done a deal with one of the film studios for commercial tie-ins. That's rather ominous for toy trains because, aside from Hogwarts (and that ship has largely sailed), it looks like Hornby are starting to look elsewhere for sales.
Interesting times ahead. Won't be too suprised to see major announcements in the next few years