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Hornby goes Steampunk in 2020

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Outside the conventional catalogue and traditional toy and hobby market Hornby are creating a separate range under the nostalgic Bassett-Lowke branding to appeal to the currently popular Steampunk genre. At the December press event a presentation was given to show the range, the slides for which are shown below.

 

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Crikey! This could have been announced at the start of April!

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Well, I wasnt expecting that. Will be interesting to see how well this goes down. 

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I like the idea and the execution, with the exception of the buildings, which are lame. There is more to steampunk than slapping on a few cogs, and I don't mean adding a drinking straw.

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Yet another attempt to jazz up the old four-wheel locos and rolling stock. Chances of this lasting past two years?

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5 minutes ago, eldomtom2 said:

Yet another attempt to jazz up the old four-wheel locos and rolling stock. Chances of this lasting past two years?

 

It'll last longer than that. In terms of unsold stock, at least.

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Don't see this being a good decision!  Looks like another poor attempt at attracting a younger market to model trains.

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I hope it works out for Hornby, though it is definitely a gamble.

I must admit my first thought was what will Sir Reginald make of  it all.

 

cheers

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Hi,

When the steam-driven boy saw the topic title his first thought was about having to add OO to his addiction. He's relieved to see it's only resulted in a much needed Monday morning outburst of laughter and a feeling of sadness for the beloved B-L brand name.

 

Regards, Gerry.

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Surely they should have been saving the Bassett-Lowke name for proper finescale O gauge, I know the frequenters of a site like this probably aren't the target audience for this but I just don't see this working very well.

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Posted (edited)

How much? Really? For a Smokey Joe with some sprue and a sprinkling of bits from the scrap box stuck on.

Edited by Neil
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I don’t want to be critical, and hopefully this is a new market that’s going to deliver for Hornby but I do need to ask - who looked at a literal steam locomotive and thought “this needs to be more steampunk”? 

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48 minutes ago, RJS1977 said:

Oh dear. Oh dear oh dear.

 

Not only are Hornby risking a repeat of the 2012 disaster by ploughing a lot of effort into a range which might not sell, they're devaluing the Bassett-Lowke name in the process.

 

The Bassett-Lowke name will mean nothing to Steampunk fans, and to use a name historically associated with well-engineered premium products on models derived from Smokey Joe and the Hornby 4 wheel coaches is somewhat akin to putting a Vanden Plas badge on an Austin Allegro....

Not entirely correct there. A whole bunch of SPs around here are also railway buffs!

Adolphenso Duckdiseaser 

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35 minutes ago, Synch said:

Don't see this being a good decision!  Looks like another poor attempt at attracting a younger market to model trains.

 

Younger? More like middle aged ex Goths going by the ones I saw at Llangollen for the Steampunk weekend.

 

 

 

Jason

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If this were announced on the 1st of April I would not have believed it for a second...

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