It's popular abroad though, and earns lots of revenue.
On a memorable visit to an heritage railway in the US as we arrived the radio announcer on the station they had on was talking about a shooting that had taken place in a local cinema, someone with the hump and a semi-automatic decided to take it out on the people in the audience. My wife mentioned it to the ticket seller who said, oh, it's nothing and you're from England, we would much rather talk about Top Gear!
I told him I wasn't a viewer, the conversation then seemed to be over