Joking aside, DJM models did provide some useful info to Hornby, not least the crowdfunder page showing what people actually stumped up cash for. All very well for expressions of interests, but these poor souls actually parted with cash and whilst they weren't in the tens of thousands, there would be useful information in what people want, how much they'd pay. Scale it up to include buyers outside of this parish, scale it up again because this model isn't crowd funded, scale it up again because of the Hornby brand.
I wonder if Dave Jones got wind this was in the pipeline?