Agreed,
Personally speaking, I'm not sure that this is the ultimate 9f model as hailed by Hornby, It does however have some nice bells/whistles, paintwork and finish.
If you look closely at recently released models such as the retooled A3, prices are actually dropping quicker than the norm.
This in all probability is due to the current financial situation of people having less cash to spend on non essentials such as hobbies.
The problem for these new releases is that a decent model of these locomotives already exists.
For example, I've just bought Lemberg in LNER black livery for £125 (RRP £252.99) from a main dealer.