If I were a new reader, following a layout I could build from start to finish would be fantastic, from planning, baseboard building, tracklaying, scenery, stock, Dcc or Dc? Weathering and operation. here has been a lot of articles covering that in the last 3 years but your own Ruston Quays would be a fine example. But if it's about getting people to try or move to digital editions, for me video stuff would be important as just to read some text and see pictures I prefer a paper magazine I can pick up, leave open and come back to where as Videos would appeal to me more as you can watch something actually creating something.
I recently subscribed to another well know Railway modelling magazine and a years digital editions came free with it but all they are the paper magazine in PDF format, there's nothing to inspire me to go digital.
Just been looking through the Jan 2018 issue and the Disdbury Green project would be a perfect candidate for a video 'how to' It looks good and achievable, hopefully see it at Alexander Palace.
Steve.